300 Breaks High Definition Record
Warner Home Video (WHV) announced today that it has the fastest and highest-selling high definition title in the market with the epic action-adventure, 300. Since July 31, 2007, 300 has sold more than 250,000 copies to consumers on HD DVD and Blu-ray Disc.
300 provides another high definition milestone for Warner Home Video which was the first studio to break the 100K sold mark with The Departed. Overall WHV has six of the top 10 selling high definition titles with 300, The Departed, Superman Returns, „Planet Earth – The Complete Collection,“ Batman Begins, and Happy Feet. Warner also has the highest grossing high definition title with the dual-format release of „Planet Earth.“
„‚300‘ is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray,“ said Ron Sanders, President of Warner Home Video. „This phenomenal response to ‚300‘ is the latest proof that our approach makes the most sense in today's market and has enabled Warner Home Video to continue to lead the market in high definition sales.“
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